Overview
Our team was tasked with redesigning the website for Lektorat, a German proofreading service provider catering primarily to students aged 21-28. The project aimed to create a playful yet trustworthy design that would effectively showcase their proofreading and plagiarism check services while increasing order placements.
Challenge
Key challenges in this redesign project included:
Balancing a playful, creative design with a professional, trustworthy image
Creating an intuitive interface for complex service offerings and pricing
Designing a system that encourages increased orders for both regular services and plagiarism checks
Developing a unique design that stands out from competitors while maintaining industry best practices
Effectively communicating the value and process of proofreading services to young students
Solution
To address these challenges, we implemented the following solutions:
Creative Trust-Building Elements: We incorporated hand-drawn style icons and elements reminiscent of professor's corrections, creating a playful yet academic feel.
Intuitive Service Presentation: We designed clear, prominent sections for 'Proofreading Service' and 'Plagiarism Check' on the homepage, ensuring easy access to key services.
Interactive Price Calculator: We developed a user-friendly price calculator with service package options, simplifying the order process.
Trust-Enhancing Features: We integrated customer reviews and detailed service explanations throughout the site to build credibility.
Streamlined Order Process: We created a step-by-step order flow for both proofreading and plagiarism check services, optimizing for conversions.
Overview
Our team was tasked with redesigning the website for Lektorat, a German proofreading service provider catering primarily to students aged 21-28. The project aimed to create a playful yet trustworthy design that would effectively showcase their proofreading and plagiarism check services while increasing order placements.
Challenge
Key challenges in this redesign project included:
Balancing a playful, creative design with a professional, trustworthy image
Creating an intuitive interface for complex service offerings and pricing
Designing a system that encourages increased orders for both regular services and plagiarism checks
Developing a unique design that stands out from competitors while maintaining industry best practices
Effectively communicating the value and process of proofreading services to young students
Solution
To address these challenges, we implemented the following solutions:
Creative Trust-Building Elements: We incorporated hand-drawn style icons and elements reminiscent of professor's corrections, creating a playful yet academic feel.
Intuitive Service Presentation: We designed clear, prominent sections for 'Proofreading Service' and 'Plagiarism Check' on the homepage, ensuring easy access to key services.
Interactive Price Calculator: We developed a user-friendly price calculator with service package options, simplifying the order process.
Trust-Enhancing Features: We integrated customer reviews and detailed service explanations throughout the site to build credibility.
Streamlined Order Process: We created a step-by-step order flow for both proofreading and plagiarism check services, optimizing for conversions.
Process overview
Our redesign process included:
Comprehensive analysis of competitor websites and industry best practices
Iterative UI/UX design with regular feedback sessions, focusing on the balance between playfulness and professionalism
Development of custom illustrations and icons to create a unique visual identity
Rigorous user testing with the target demographic to ensure appeal and functionality
Continuous refinement based on user feedback and performance metrics
Process overview
Our redesign process included:
Comprehensive analysis of competitor websites and industry best practices
Iterative UI/UX design with regular feedback sessions, focusing on the balance between playfulness and professionalism
Development of custom illustrations and icons to create a unique visual identity
Rigorous user testing with the target demographic to ensure appeal and functionality
Continuous refinement based on user feedback and performance metrics
Results and impact
The redesigned website has significantly improved Lektorat's online presence and business performance. Users report increased trust in the service, leading to higher conversion rates for both proofreading and plagiarism check services. The new design has successfully differentiated Lektorat from competitors while maintaining a professional image. The streamlined order process and intuitive price calculator have contributed to a notable increase in completed orders, particularly among the target student demographic.
Results and impact
The redesigned website has significantly improved Lektorat's online presence and business performance. Users report increased trust in the service, leading to higher conversion rates for both proofreading and plagiarism check services. The new design has successfully differentiated Lektorat from competitors while maintaining a professional image. The streamlined order process and intuitive price calculator have contributed to a notable increase in completed orders, particularly among the target student demographic.
